Friday, 9 March 2012
SOCIAL CRM AGENCY - WHAT DOES IT DO? - TESTIFY DIGITAL
I wanted to share with you our new corporate video. "We're not a Social Media agency, we are are a Social CRM agency" is something you'll hear Mark and I say alot. In response, "What does a Social CRM agency do then?" Is something I might hear you say alot! It reminds me of 4 years ago, when I set up the Social media department at my previous agency with nothing but a desk, a phone and a laptop.
People agency side and otherwise would often imply that social media as a discipline was a bit of a joke. I'd be lying if I said that didn't fuel a certain fire in me at the time. I always believed that marketing should adapt to the media that the audience chose to consume. I'd read Seth Godin, Malcom Gladwell and followed David Armano for years and was convinced they were on to something.
4 Years on, not only are disciplines such as SEO and Display, basing a considerable amount (if not all in some cases) of their strategy within Social Channels, they're struggling to accept that firing a certain amount of crap (budget) against a theoretical wall (the audience) and hoping for the best will no longer cut it. It no longer cuts it with the audience (you're on their turf now you're going to have to earn their attention) and it certainly no longer cuts it with the client.
The client demands more from their social media campaign. You've built an audience for them (Obviously very important!) but now what? what can you tell them about that living breathing hub of individuals that have let you into their private digital real estate on Facebook, Twitter or otherwise? They are not only the audience they are customers or at least have the potential to be.
How does it effect the bottom line? Hopefully, our new video goes some way to outlining the potential. As a Social CRM agency, we work with our clients every day to answer those questions. We help turn communities to customers.